Ballet Austin
As a beloved cultural arts hub in a rapidly growing city, Ballet Austin needed a fresh look and feel to better connect with its wide-ranging audience. Projects included creating seasonal visual identities, cohesive marketing materials, and a flexible, modular website to meet various business divisions' needs.
Adaptable performance season logos, vibrant color schemes, and custom photography ensured a unified and inviting look across all platforms. A close relationship with Ballet Austin allowed for anticipating their needs and delivering outstanding service, efficiently managing shifting deadlines and quick adaptations, resulting in a consistent and engaging brand presence both online and throughout the community.
services: Performance Season Identity, Photoshoot Art Direction + Production, Custom Website IA/UX/UI, Editorial Design, Digital & Print Collateral Design, Signage
Designed while at Frank & Victor Design, Inc. © 2014–2019
Role: Design Director + Art Director + Designer
Collaborators: Chris Visit (Owner + Creative Director), Julie Loignon (Marketing Director + Copywriter), Michael Thad Carter (Photography), Wolf + Cardinal (Retouching + Compositing)