Les Bohèmes
After re-prioritizing her life to focus on peace, purpose, and health, Rina Henry translated these personal mantras into Les Bohèmes, her own brand of health and wellness retreats held throughout the Caribbean and Tanzania.
The goal was to create a luxurious yet welcoming brand and website, using real photos and videos from past retreats to give users confidence and a clear picture of what to expect. Additionally, Les Bohèmes branding was extended to the Ndygo collection, a line of eco-friendly retreat wear that includes yoga clothing, athleisure wear, and accessories. The two brands were seamlessly merged by incorporating the same floral pattern into the Ndygo logo, shirt hang tags, and apparel, creating a cohesive and pleasant experience for her clients.
Services: Custom Squarespace Website Design & Build, Print Collateral Design, Digital & Social Media Collateral Design, Swag & Merchandise Design
Designed while at Frank & Victor Design, Inc. © 2018–2019, 2024
Role: Design Director + Designer
Collaborators: Chris Visit (Owner + Creative Director), Les Bohèmes (Copywriter & Photography)