Hamilton Shirts

For over a century, Hamilton Shirts has balanced its rich history with a modern touch. In redesigning their website, it was essential to preserve their traditional, polished, and sophisticated feel while appealing to a broad clientele, from business professionals to affluent ranchers.

A custom online shirt builder was introduced, allowing customers to easily order bespoke shirts tailored to their unique style and measurements. This innovation underscored Hamilton's dedication to personalized service and quality craftsmanship. The new design seamlessly incorporated their sub-brands—1883 Sport Shirts, Western Shirts for Lyle Lovett, and Hamilton Women's—each retaining a unique yet connected identity. This cohesive look extended beyond the website to custom emails, hang tags, brochures, postcards, and shirt labels, ensuring a consistent high-end experience across all touchpoints.

Services: Brand Identity, Custom Ecommerce IA/UX/UI, Editorial Design, Digital & Print Collateral Design, Photography Art Direction, Website Management