Chisos Brewing
Chisos Brewing, envisioned as a family-owned brewery and pub in Alpine, Texas, aimed to create an identity that captures the enchantment and natural beauty of West Texas while reflecting the diverse spirit of Alpine's residents.
The identity incorporated the Ocotillo plant, symbolizing the vibrant life that emerges in the desert after rain, paralleling the refreshing experience of a cold beer. The Ocotillo's scarlet flowers, rooted in Native American traditions, represent the brewery's connection to local heritage and the unique flavors of their beer and cider. From beautifully crafted metallic foiled bottles and business cards to branded merchandise like coasters, apparel, and tote bags, the Chisos Brewing brand creates a cohesive and inviting experience that resonates with visitors to Alpine and beyond.
Services: Brand Identity, Packaging Design, Print Collateral Design, SquareSpace Landing Page Design, Swag & Merchandise
Designed while at Frank & Victor Design, Inc. © 2021–2022
Role: Design Director + Designer
Collaborator: Chris Visit (Owner + Creative Director)