French Fox Design: Desert Door Texas Sotol, Lifestyle Photography: Man in Jeans Holding Texas Sotol Plant with Hatchet

Desert Door Texas Sotol

What do you do when an unknown spirit arrives in Texas' tequila-centric market? You combine the mystique of West Texas with innovative design to evoke a sense of exploration.

An immersive website features a dynamic Chihuahuan Desert backdrop that changes with the time of day, enhanced by a custom 360-degree photoshoot capturing the desert at sunrise, daytime, sunset, and night. This atmosphere, infused in custom lifestyle photography and print collateral, ensures that every interaction with Desert Door Texas Sotol is engaging and authentic, inviting users to embark on a new spirited adventure.

Services: Custom Website IA/UX/UI, Photography Art Direction & Production, Print Collateral Design


Designed while at Frank & Victor Design, Inc. © 2017–2021
Role: Design Director + Art Director + Designer
Collaborators: Chris Visit (Owner + Creative Director), Michael Thad Carter (Photography), Wolf + Cardinal (Retouching + Compositing)

French Fox Design: Desert Door Texas Sotol, Lifestyle Photography: Man Taking Off Cowboy Hat
French Fox Design: Desert Door Texas Sotol, Wild Texas Website Page
French Fox Design: Desert Door Texas Sotol Photography: Texas Sotol Plant
French Fox Design: Desert Door Texas Sotol, History Website Page
French Fox Design: Desert Door Texas Sotol, Landscape Photography: Big Bend National Park West Texas Desert
French Fox Design: Desert Door Texas Sotol, Lifestyle Photography: Man in Cowboy Hat Holding Hatchet
French Fox Design: Desert Door Texas Sotol, Lifestyle Photography: Man in Cowboy Hat Holding Texas Sotol Plant
French Fox Design: Desert Door Texas Sotol, Packaging Design: Blue Bottle with Metallic Silver Top Cap Strap
French Fox Design: Desert Door Texas Sotol, Print Design: Bottle Hang Tag in Metallic Silver Ink
French Fox Design: Desert Door Texas Sotol, Print Design: Texas Sotol Plant Notecard
French Fox Design: Desert Door Texas Sotol, Lifestyle Photography: Three Men in Cowboy Hats and Jeans in Texas Sotol Field
French Fox Design: Desert Door Texas Sotol, Lifestyle Photography: Man in Black Cowboy Hats and White Tshirt