French Fox Design: Whole Foods Market, Annual Report Covers

Whole Foods Market

The main goal when working with Whole Foods Market was to balance their strong, existing brand identity with a clean yet organic, customer-focused approach.

This included designing corporate printed annual reports and a custom Squarespace website for their Whole Foods Market Foundation. The Health Starts Here campaign guided customers towards healthier choices, while the eco-friendly reusable BetterBags and the Let's Retake Our Plates campaign emphasized sustainability. Branding for Bar Lamar, a unique addition to the flagship store featuring wine and beer on tap, also reflected these core values. Across all projects, each design element seamlessly integrated Whole Foods Market's mission, creating a consistent and engaging experience for customers.

Services: Brand Identity, Packaging Design, Print Collateral Design, Campaign & Advertising Art Direction + Design, Custom SquareSpace Website Design & Build

Designed while at Frank & Victor Design, Inc. © 2010–2011, 2013–2015, 2024
Role: Design Director + Art Director + Designer
Collaborators: Chris Visit (Owner + Creative Director), Josh Finto (Creative Director + Copywriter), TKO Advertising (Copywriter), Whole Foods Market (Copywriter), J. Ivan Figueroa (Retouching + Compositing)

French Fox Design: Whole Foods Market, Health Starts Here Campaign Ratings Identity Logos
French Fox Design: Whole Foods Market, Health Starts Here Campaign Quinoa with Balsamic Roasted Mushrooms Recipe Card
French Fox Design: Whole Foods Market, Health Starts Here Campaign Fruit Shelf Talker on Tomatoes
French Fox Design: Whole Foods Market, Health Starts Here Campaign Store Posters with Headlines on Vegetables
French Fox Design: Whole Foods Market, Better Reusable Bags Featuring a Bushel and a Bucket
French Fox Design: Whole Foods Market, Better Reusable Bags Featuring a Carrot
French Fox Design: Whole Foods Market, Lets Retake Our Plates Ad Campaign Featuring a Rooster and a Barn
French Fox Design: Whole Foods Market, Lets Retake Our Plates Ad Campaign Featuring a Wind Turbines
French Fox Design: Whole Foods Market, Wheat Field Image
French Fox Design: Whole Foods Market, Bar Lamar Wine & Beer Taproom Identity Logo Appearing on Chalkboard
French Fox Design: Whole Foods Market, Bar Lamar Wine & Beer Taproom Identity Logo Appearing on Beer Growler
French Fox Design: Whole Foods Market, Bar Lamar Wine & Beer Taproom Identity Logo Appearing on Beer Coasters
French Fox Design: Whole Foods Market, Bar Lamar Wine & Beer Taproom Identity Logo Appearing on Beer Pint Glass

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